Retailers are challenged to constantly improve customer experience to attract new and repeat shoppers. At the same time, they must hold down costs to stay profitable despite narrowing margins. AeroScout takes advantage of the growth of wireless technologies within retail environments, enabling several key applications:
- Store-layout analysis: By analyzing the path chosen by shoppers in a store, retailers can change store layout to alter purchasing behavior and boost sales. Linking layout information to actual purchase data can lead to further improvements in store and product layout.
- Context-aware services: Major retailers are introducing computing devices mounted to shopping carts. These devices help customers find products in a large store while at the same time allowing the retailer to target customers with advertising based on the context of the cart and the customer. By linking a cart's location with a frequent-shopper card, retailers can tailor promotions to the individual shopper.
- Combating handheld-computer and shopping-cart theft: Retailers typically experience annual loss rates of 15 percent for shopping carts, which can add up to millions of dollars for large chains. At the same time, the widespread introduction of handheld computers for employees to perform mobile point-of-sale transactions and inventory checks is being slowed by fear of theft. By tracking this equipment both in the store and in the parking lot, retailers can sharply reduce theft.
For more information about potential applications and solutions, contact us at info@aeroscout.com.
